Pain anatomy
Intensity, urgency, frequency, consequences, emotional load and confusion.
TORONTO / SEPTEMBER 2026
Find where it
actually hurts.
A living opportunity map for problems intense enough to matter, valuable enough to pay for, and tractable enough for HAAM to test.
OPPORTUNITY RADAR
Pain × economics
Bubble size = founder fit. Position = raw 0-5 scores. Click a bubble for evidence.
Top tierStrongNeeds proof
RANKING
20 pains worth testing
SCORING → INTERVENTION
Rank, then get specific.
Broad opportunity scores decide where to look. Pain episodes decide what to test.
Economics
Existing spend, willingness to pay, value created or loss avoided, margin and sales efficiency.
Founder fit
Capability match is scored separately from domain credibility.
Evidence ladder
Complaint < search < spending < paying us < measurable result.
Pain episode
Actor + trigger + job + artifact + mechanism + cost + buyer + intervention + success + kill criterion.
Information gain
Prefer the next experiment that can change our decision the most, not merely the idea with the highest current score.
opportunity → pain episode → paid experiment → measurable result