Pain anatomy
Intensity, urgency, frequency, consequences, emotional load and confusion. High pain plus high confusion is especially interesting.
TORONTO / SEPTEMBER 2026
Find where it
actually hurts.
A living opportunity map for problems intense enough to matter, valuable enough to pay for, and tractable enough for HAAM to test.
OPPORTUNITY RADAR
Pain × economics
Bubble size = founder fit. Position = raw 0-5 scores. Click a bubble for evidence.
Top tierStrongNeeds proof
RANKING
20 pains worth testing
SCORING SYSTEM
100 points, then reality.
Scores are hypotheses. Paid behavior beats desk research every time.
Economics
Existing spend, willingness to pay, value created or loss avoided, gross margin, repeatability and sales efficiency.
Founder fit
Capability match is scored separately from domain credibility. The framework does not assume expertise just because a topic appeared in recent work.
Evidence ladder
Complaint < search < spending < paying us < measurable result. Confidence rises only when behavior gets more expensive.
priority = (weighted score - risk penalty) × evidence adjustmentRisk is kept outside the 100-point upside score so regulation, liability, trust and operational complexity stay visible.