CITY RESEARCH / SEPTEMBER 2026

Find where it
actually hurts.

A city-specific opportunity map for problems intense enough to matter, valuable enough to pay for, and tractable enough for HAAM to test.

OPPORTUNITY RADAR

Pain × economics

Bubble size = founder fit. Click a bubble for evidence.

Top tierStrongNeeds proof

RANKING

Pains worth testing

#OpportunityPriorityPainEconomicsFitConfidence

FROM SCORE TO TEST

Broad first. Specific next.

The city score decides where to look. Pain episodes specify actor, trigger, artifact, mechanism, economics and kill criterion.

01

Pain anatomy

Intensity, urgency, frequency, consequences, emotional load and confusion.

02

Economics

Existing spend, willingness to pay and value created or loss avoided.

03

Founder fit

Capability match is separate from domain credibility.

04

Evidence ladder

Complaint < search < spending < paying us < measurable result.