Pain anatomy
Intensity, urgency, frequency, consequences, emotional load and confusion.
CITY RESEARCH / SEPTEMBER 2026
A city-specific opportunity map for problems intense enough to matter, valuable enough to pay for, and tractable enough for HAAM to test.
OPPORTUNITY RADAR
Bubble size = founder fit. Click a bubble for evidence.
RANKING
FROM SCORE TO TEST
The city score decides where to look. Pain episodes specify actor, trigger, artifact, mechanism, economics and kill criterion.
Intensity, urgency, frequency, consequences, emotional load and confusion.
Existing spend, willingness to pay and value created or loss avoided.
Capability match is separate from domain credibility.
Complaint < search < spending < paying us < measurable result.